The Value of Social Media
Sign up to download our social media whitepaper![email-download download_id=”1″ contact_form_id=”209″]As a business, the thought of approaching social media can be daunting. The amount of information available on the subject is overwhelming, and you probably have many questions. Although the needs of businesses vary greatly, there are a few key principles that apply to everyone.
Here are a few common questions to start with.
Does my company need social media?
First things first – social media is no longer an option. If you don’t have an online presence, you run the risk of becoming obsolete. Today’s consumers regularly go online to research companies and products that they are interested in. If you’re not there, and your competition is, you’re not going to be found.
Should there be a social media policy?
Before implementing social media, be sure to have some sort of policy in place. You want to make sure that anything put out there in connection with your company reflects your business in a positive manner. Make sure that anyone delegated to use social media in your company’s name knows the level of professionalism that is expected.
What are we trying to accomplish?
Remember that social media is social. Interact with others. Share ideas and information. Be personable. People don’t want to do business with a company. They want to do business with another person who is available to interact with them. Try engaging your clients, or those you would like to become your clients. Offer them valuable information and resources that distinguish you as an expert in your field.
If used properly, social media can be a powerful tool to develop and enhance your business relationships. Make the most of it!